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Weekly Time Spent on Local Content

IMDA (Info-communications Media Development Authority)

Data shows respondents' weekly time spent (in hours) on local content.

The data was extracted from the MDA Media Consumer Experience Study, an annual survey conducted by MDA , which aims to provide insights into Singapore Citizens and PRs' media consumption habits.

For more information, please visit: http://www.mda.gov.sg/AboutMDA/ResearchAndStudies/Pages/MediaConsumerExperienceStudy.aspx

Data from Jan 2013 to Dec 2015

Last updated 6 Jun 2024

Chart (2014)

Data explorer

WeeklyTimeSpentonLocalContent.csv (234 rows, 8.5 KB)

Year Year (YYYY)	Age Text	Media Activity Text	Sample Numeric	Mean Hours Numeric
(Null)0.0%	(Null)0.0%	(Null)0.0%	(Null)0.0%	(Null)0.0%
2013	15-19	Watch MediaCorp TV	161	10.7
2013	15-19	Watch Singtel TV	161	1.7
2013	15-19	Watch StarHub TV	161	2.3
2013	15-19	Watch animation	161	2.2
2013	15-19	Access news	161	1.5
2013	15-19	Read magazines	161	0.6
2013	15-19	Listen to the radio	161	2.2
2013	15-19	Watch movies	161	0.4
2013	15-19	Watch videos	161	1.5
2013	15-19	Play video games	161	1.9

Column legend

Title	Column name	Data type	Unit of measure	Description
Year	year	Year (YYYY)	-	-
Age	age	Text	-	-
Media Activity	media_activity	Text	-	-
Sample	sample_size	Numeric	Number	-
Mean Hours	mean_hours	Numeric	Number	-

Analyse this dataset with Colab Notebook

1. Copy this dataset ID: d_03b9420e498fb028f17cc84094aaabdd
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Sample OpenAPI query

This code can be used to test a sample API query. It retrieves the data catalogue of this dataset. For a complete guide on query parameters and syntax, please refer to the API documentation. Try it out on your browser to see the response schema.

Adding an API key gives you higher rate limits and priority support. Log in to create your API key.

import requests
          
dataset_id = "d_03b9420e498fb028f17cc84094aaabdd"
url = "https://data.gov.sg/api/action/datastore_search?resource_id="  + dataset_id 
        
response = requests.get(url)
print(response.json())

Citation

This dataset can be reused and cited in research publications.

Info-communications Media Development Authority. (2016). Weekly Time Spent on Local Content (2024) [Dataset]. data.gov.sg. Retrieved September 9, 2026 from https://data.gov.sg/datasets/d_03b9420e498fb028f17cc84094aaabdd/view

About this dataset

Contact

info@imda.gov.sg

Created on

28 Jun 2016

Licence

Free forever for personal or commercial use, under the Open Data Licence.

Agency

IMDA (Info-communications Media Development Authority)