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Title | Column name | Data type | Unit of measure | Description |
|---|---|---|---|---|
| Quarter | quarter | Quarter (Q) | - | - |
| Queries | Queries | Text | - | - |
| Clicks | Clicks | Numeric | - | Clicks is how many times a user clicked through to data.gov.sg. |
| Impressions | Impressions | Numeric | - | Impressions is how many times a user saw a link to data.gov.sg in the search results |
| Click Through Rate | Click_through_rate | Numeric (Percentage) | % | Click-Through Rate (CTR) is the percentage of impressions that resulted in a click |
| Position | Position | Numeric | - | Position is the average position of data.gov.sg in search results, based on its highest position whenever it appeared in a search |